iQ Agility Font

Conceptual typography at it's finest. The Belgian advertising agency Happiness Brussels asked pleaseletmedesign to create a typeface with a Toyota iQ. They collaborated with Stef van Campenhoudt, a pro race pilot, who had to drive all the characters with an actual iQ. Custom software tracked the movements of the car and translated them into single characters. You can download the font for free here.
Scotty D.