Nike + Paul Rodriguez

Nike has teamed up with Paul Rodriquez to make limited edition skate shoes and skateboards. What I love about this is that it's not your usual fast paced, quick editing skate video where you only get short glimpse's of the location. It's beautifully executed with long pans of LA in the summertime plus there's a guest appearance of cube at the end. What more could you want? Actually an ice cream will do for me right now.. Word. D.